Consumer U&A

According to specific business issues, SUOXIN will work closely with you to design/implement targeted proposal by selecting the key index and model of WHO / WHY / WHEN / WHERE / WHAT / HOW MUCH etc. so as to assist enterprises from food, beverages, pharmaceuticals, personal and household care, daily chemicals, home appliances, IT, telecom and internet etc. to understand how consumers purchase products and services, and how consume them as well as how to dispose and evaluate after the consumption.

In an increasingly competitive market environment,  enterprises and brands are more or less facing the following business challenges:：

• What are the current state and future trends of market? Where do market opportunities lie for existing or new products? What are consumers’ purchase and usage motivations, habits, decision-making processes, and key points of interest? How can we grasp the characteristics of consumer demand, identify emerging or blue-ocean markets, and thereby provide a solid foundation for decision-making regarding future product development and communication strategies?

• What is the current competitive landscape of brands? What are the strengths and weaknesses of the key competing brands? How should a brand be strategically positioned and planned?

• How can targeted marketing strategies be formulated in areas such as Producet, Place, Price & Promotion to comprehensively enhance the competitiveness of brand and products?？

SUOXIN SOLUTIONS:

SUOXIN will collaborate closely with you to address these challenges through Consumer Usage and Attitude Research. In our research practice, we typically select key metrics such as WHO/WHY/WHEN/WHERE/WHAT/HOW MUCH to design and implement targeted solutions based on specific business pain points. This helps enterprises across industries like food, beverages, pharmaceuticals, personal and household care, daily chemicals, home appliances, IT, telecom and internet etc. understand how consumers acquire products and services, how they consume them, and how they dispose of or evaluate them during post-consumption. 

Specific areas include:

• Demographic characteristics of product users and purchasers: gender, age, education level, occupation, income, ethnicity, interests, personal values, geographical distribution, and houshold structure of purchasers, users, heavy consumers, and target consumer groups across different brands.

• Lifestyle and media exposure: Attitudes toward life, family/career, shopping, social values, and exposure to online and offline advertising media such as television, newspapers, radio, the internet, and outdoor media.

• Brand status: Brand awareness, attitude, advertising perception, brand penetration rate, brand usage frequency, brand loyalty, brand & product appeal, brand image, brand strengths & weaknesses, functional attributes, emotional attributes, etc.

• Purchasing and usage habits: Users & decision-makers of purchasing, purchasing motivations, time, occasion, method, frequency of shopping and usage, types, specifications, quantities, purchase amounts & purposes etc.