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Monitoring of New Product Launch

One of the most difficult and important decisions that enterprises make is undoubtedly to invest and launch new products into market because this commercial activity has great uncertainty and risk. During the whole life cycle of the new products, it may be influenced by numerous complex factors such as consumer acceptance & pursuit, consumption trends, brokers and retailers policy, distribution policy, AD resources allocation, self-etching of product, extrusion by competing products and so on.

Therefore the ongoing tracking of newly launched products is particularly important. From industry of food, beverages, tobacco, OTC, personal care, household and other FMCG to household appliances, IT and consumer electronics, automotive and other consumer goods, SUOXIN channel tracking service will assist you to keep abreast of the market dynamics such as product presence, distribution rate, price, promotion and marketing communications etc.

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